It aims to inspire excitement for exploration and education for at-risk youth through community donations and activations. 30% of the proceeds are donated to education-based organizations. Released in a series of animal-themed collections, the brand highlights individual animals whose cultural attributes are often reflected as desirable personal traits among mankind. What makes mankind the most unique among Earth’s Animal Kingdoms is our ability to discover and understand how those similar traits can be used to further our society’s development for the better.